Always-On Social Moments
Beyond large-scale launches, Neutrogena’s social presence was built around a series of social-first mini-campaigns—each designed to spotlight key product launches or tap into timely cultural moments relevant to the brand, from Valentine’s Day to seasonal skincare needs.
Rather than organizing content by traditional calendar months or holidays, we concepted these moments as Neutrogena Seasons: strategically plotted chunks of work rooted in how consumers actually live, shop, and care for their skin. Each mini campaign functioned as its own creative ecosystem, balancing product storytelling with social trends and cultural relevance.
LOVE YOUR SKINCARE
SORRY FOR THE STRESS:
A Mother’s Day CAMPAIGN- DOBBINO PARTNERED WITH BBDO NY TO HELP BRING THEIR MOTHER’S DAY FILM TO LIFE ON SOCIAL
NTG SUMMER CLUB
FALL IS FOR TRANSFORMATION
FALL TRANSFORMATION WITH @chloeharting_home
