Charged with revitalizing the iconic heritage of Vidal Sassoon for P&G, I co-led the creative vision for the brand's global relaunch. To honor the brand’s historic geometric roots while capturing a modern audience, I directed our creative collaboration with the Sassoon Academy in London. We focused on recreating and modernizing some of their most legendary, structural hair cuts—building a sharp, elevated visual identity that bridges heritage storytelling with modern editorial beauty.
MY ROLE: ASSOCIATE CREATIVE DIRECTOR
COPYWRITER: Mary-paula allegaert
Creative director: stephen wille
AGENCY: atelier lb
