Caboodles — Visual Direction & Simone Biles Launch
For this project, I managed two key initiatives designed to evolve the iconic heritage brand. I directed the high-profile launch of the Simone Biles signature product line, collaborating closely with photographer Liz Von Hoene to build an expansive, premium campaign asset library. Alongside the launch, I steered the visual aesthetic for their retro and beauty lines, authoring a new brand book and definitive style guide to ensure the brand's signature nostalgia remains cohesive across all future content.
GLOBAL CREATIVE DIRECTOR: JANE MAUKSCH
MY ROLE: ASSOCIATE CREATIVE DIRECTOR
PHOTOGRAPHER: Liz Von hoene
AGENCY: GOTHAM
BRAND BOOK FOR CABOODLES BEAUTY/ACTIVE/RETRO
