Maybelline New York — Express Brow Campaign
For the rollout of Express Brow, we built a launch campaign entirely around the concept of speed and unmatched ease of use. The creative was inspired by the fast-paced reality of New York City, built on the premise that the product is simple enough to apply on a moving subway car between express stops. By mirroring that high-energy, transit-native environment in our visual direction and campaign toolkit, my team and I turned a tactical category launch into a highly memorable lifestyle narrative that perfectly justified the product name.
MY ROLE: CREATIVE DIRECTOR
ART DIRECTOR: HANNAH JUNIOR
COPYWRITER: KATY SHESH
DIRECTOR & PHOTOGRAPHER: JENNIFER MASSAUX
EDIT: LVLY - JP DAMBORAGIAN
RETOUCHCING: NORKIN
AGENCY: GOTHAM
