Maybelline New York — Custom PR Experience
For this specialized PR project, I managed the end-to-end creative partnership with Maybelline to design a highly engaging, custom mailer. Acting as the central director across production, I aligned a collaborative matrix of top-tier talent—including the photographer, set designer, fashion stylist, and post-production team. We translated the brand's visual identity into a physical, larger-than-life interactive puzzle calendar and bespoke structural packaging that elevated Maybelline's standard influencer and media outreach.
GLOBAL CREATIVE DIRECTOR: JANE MAUKSCH
MY ROLE: ASSOCIATE CREATIVE DIRECTOR
PHOTOGRAPHER: KENNETH WILLARDT
RETOUCHER: CLINIC STUDIO