Creative Director with 15+ years of experience building unified brand worlds for global beauty and wellness leaders.
I specialize in bridging the gap between high-level storytelling and the everyday touchpoints where people actually engage with a brand. Whether I'm orchestrating a global relaunch for a heritage brand like Essie or navigating the social-first evolution of Neutrogena, my focus is always on creating work that feels both fresh and authentic to the consumer.
Beyond the Big Idea. I don't just design assets; I architect ecosystems. I believe that a brand's narrative should feel just as premium and intentional on a social feed as it does in a flagship retail aisle. My background in 360-degree campaigns ensures that every touchpoint—from film and ecomm to in-store and digital—tells a cohesive, compelling story.
Leadership as Partnership. I’m a firm believer in the power of a collaborative culture. I’ve spent the last several years leading multi-disciplinary teams—from junior talent to ACDs—ensuring that the vision stays sharp and the craft remains elevated across every phase of execution.
Currently open to new leadership opportunities and creative partnerships.