Herbal Essences — Dual Brand Relaunch
I joined the creative team during a pivotal moment of brand transition, overseeing two concurrent, high-stakes initiatives: the highly anticipated relaunch of the consumer-loved classic collection and the market introduction of a new "Naked" clean-beauty line. My role was to define the visual direction for both, ensuring the classic products felt nostalgic yet refreshed, while establishing a modern, transparent identity for the new brand. By directing the visual output for both campaigns, I delivered cohesive, distinct toolkits that successfully captured legacy demand and drove awareness for the new clean-beauty expansion.
YES YES YES!
The relaunch of the OG Herbal with Nicole Scherzinger.
MY ROLE: ASSOCIATE CREATIVE DIRECTOR
copywriter: EMARIE BELL
CREATIVE DIRECTOR: KRISTIN MOORE-GANTZ
Director: jim sonzero
AGENCY: ATELIER LB
YES YES YES!
Nicole does it again!
copywriter: EMARIE BELL
CREATIVE DIRECTOR: KRISTIN MOORE-GANTZ
Director: Chris Applebaum
AGENCY: ATELIER LB
GET NAKED
Launch campaign for Herbal Essences Naked line.
