Maybelline New York — Ramadan & Eid Campaign
I led the creative direction for Maybelline's highly anticipated Ramadan and Eid launch, anchoring the visual narrative in the resonant themes of transformation, beauty, and renewal. To craft an authentic and impactful regional story, we directed a diverse, high-profile talent ecosystem featuring Egyptian actress Amira Adeeb, Chilean-Palestinian singer Elyanna, and Kuwaiti content creator Khattafya. The resulting campaign blended elevated, cinematic storytelling with a modern aesthetic, successfully celebrating cultural tradition on a grand, multi-market scale.
MY ROLE: CREATIVE DIRECTOR
SENIOR ART DIRECTOR: CAIT MCCARTHY
COPYWRITER: KAREN MCINTYRE
DIRECTOR & PHOTOGRAPHER: JENNIFER MASSAUX
AGENCY: GOTHAM
SOCIAL
POS VISUALS
MOSAIC GRAPHIC ECOMM ASSETS
