Maybelline New York — Tattoo Brow Campaign
For the global launch of Tattoo Brow, our core creative strategy was rooted in a simple product truth: when a consumer innovation is this good, you let it show itself. I led the visual direction, stripping away complex marketing messages to focus on a clean, highly graphic "1, 2, 3" application narrative. By balancing raw street-style energy with hyper-detailed macro close-ups, we built an effortless campaign toolkit that let the product’s high-performance benefits speak for themselves.
MY ROLE: CREATIVE DIRECTOR
copywriter: HAYLEY MARKS
Photographer: JENNIFER MASSAUX
PRODUCT PHOTOGRAPHER: CLAIRE BENOIST
EDIT: LVLY - JP DAMBORAGIAN
Director: JENNIFER MASSAUX
RETOUCHCING: NORKIN
AGENCY: GOTHAM
