Neutrogena Holiday: “I’ll Be Your Gift Guide”
For Neutrogena’s Holiday season, we launched I’ll Be Your Gift Guide—a social-first campaign designed to introduce Neutrogena’s gifting kits in early November, drive momentum through Turkey 5, and sustain gifting consideration well into December.
To stand out in a crowded holiday landscape, we brought the concept to life through a physical Neutrogena Gift Guide, anchoring an entertaining content series inspired by classic holiday programming like QVC and Oprah’s Favorite Things. The format blended product education with playful, culturally familiar storytelling—making skincare gifting feel approachable, fun, and easy to shop.
